From the article | "As far as the removal of the word "Christ," the ministry's website said, "Cru enables us to have discussions about Christ with people who might initially be turned off by a more overtly Christian name. We believe that our interaction and our communication with the world will be what ultimately honors and glorifies Christ."

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What's next, taking "Christ" out of B.C. and Christmas? "Lord" out of A.D.?

I'm sure there are academic reasons or reasons that align with some church growth guru as to why we should tuck our loins between our legs and concede more ground.