It's difficult to just ignore the verse markings, since each verse is a separate paragraph. This becomes even more of a problem when copying and pasting multiple verses into word-processing software, for instance. Since the program clearly knows where the paragraph divisions are (since it is possible to use the Browse Window Configuration Options to show paragraph markers), I'd think it would be fairly easy to include a configuration option to just have paragraphs display as paragraphs, with verse numbers shown within them.
To be sure, paragraph divisions are also artificial. But they are also part of most modern translations, and reflect important translational decisions, which I think should be represented in digital displays of them.
I have been a BW user since BW 6. I have felt that each version has been a definitely good improvement over the previous version. Based on the quote you linked to, I am wondering if BW10 will be less about new features of the program and more about making it run on Windows 8, tablets, etc. I am very happy with BW9 but am still going to use a desktop for the foreseeable future on Windows 7 so a new version that is geared toward more "platforms" would be of less interest to me. I would tell anyone that is not running Windows 8 already that BW9 is a very good edition that I'm sure they would not be disappointed with. :)
I think it unlikely that a version update would focus on expanding platforms as the most prominent feature. I am currently using BW9 on a Lenovo Thinkpad Tablet2 running Windows 8.1. On a homebrew desktop under Win 8 Pro 64 bit. And a Lenovo X220 laptop wifh Win 7. The program works very well in each of those environments already.
One only needs to look through this forum to see how commited the company is to making the current version run on a Mac.
As a long term user I would be very surprised if BW 10 does not contain more than a few major enhancements.
BibleWorks 9 does run in desktop mode. Even Microsoft Word 2013 switches to desktop mode to run. I have added Classic Shell to my installations. This puts a Win 7 style start button and menu on the desktop. In my style of work all the programs that do the heavy lifting run on the desktop. But Windows 8.x has proven to be more stable than 7. I have gone 3 or 4 weeks without rebooting my desktop at times.